Life Insurance Council to launch awareness campaign
- Life Insurance Council, that is a forum of 24 life insurer companies will soon launch the insurance industry’s first joint mass media campaign will a slogan ‘Sabse Pehle Life Insurance’.
- The campaign is on similar lines of ‘Mutual Fund Sahi Hai’ campaign launched by Association of Mutual Funds Industry (AMFI) for raising awareness about Mutual FUnds product in 2017.
- The campaign represents all 24 Indian life insurance companies with the aim to create a common narrative aimed at increasing life insurance awareness in the country.
Points to remember:
- Slogan of the campaign?
- No. of life insurance company part of Life Insurance Council?- 24