Life Insurance Council to launch awareness campaign

Life Insurance Council to launch awareness campaign

Life Insurance Council to launch awareness campaign

  • Life Insurance Council, that is a forum of 24 life insurer companies will soon launch the insurance industry’s first joint mass media campaign will a slogan ‘Sabse Pehle Life Insurance’.

  • The campaign is on similar lines of ‘Mutual Fund Sahi Hai’ campaign launched by Association of Mutual Funds Industry (AMFI) for raising awareness about Mutual FUnds product in 2017.

  • The campaign represents all 24 Indian life insurance companies with the aim to create a common narrative aimed at increasing life insurance awareness in the country.

Points to remember:

  1. Slogan of the campaign?
  2. No. of life insurance company part of Life Insurance Council?- 24

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