Criiio Campaign Launched by ICC to Celebrate 2019 Men’s World Cup
- The International Cricket Council (ICC) has launched Criiio campaign on the eve of the ICC Men’s Cricket World Cup 2019.
- The campaign aims to bring together hundreds of millions of fans from around the world and celebrate the magnificent diversity of cricket.
- ICC has launched #criiio and website www.criiio.com for this social cricket tribe.
- It calls on around 460 million people playing cricket globally to join this criiio tribe by sharing pictures and videos on #criiio or its website regarding where and how they play cricket across the world.
- Criiio is first in a series of programs that will be launched by the ICC over the next 12 months to connect and grow the hundreds of millions of cricketers around the world.