WhatsApp Launches its 10-week long brand campaign ''It's Between You'' in India

Facebook-owned messaging platform WhatsApp has launched its brand campaign titled ”It’s Between You” in India on 4th July 2020, highlighting the core belief that when privacy is deeply felt people can communicate as their ‘true selves using Whatsapp.’

60-second ads

Under the campaign, two 60-second ads have been created, showcasing stories about how Indians are using Whatsapp to communicate in a secure manner with their closest relationships.
Both the short films highlight how the features of Whatsapp like texts, video calls or even a voice message (which is end-to-end encrypted) help replicate in-person conversations.
WhatsApp collaborated with Indian Bollywood director Gauri Shinde and advertising agency BBDO India to create the two sixty seconds ads.

10 weeks long campaign

The campaign will run for 10 weeks in India on a number of national and regional television channels and digital platforms.
These films will be available in English and seven regional languages that include Hindi, Bengali, Assamese, Oriya, Gujarati, Marathi and Kannada.