PM Modi launches ‘Catch the Rain’ campaign to be funded by MGNREGA
- Prime Minister Shri Narendra Modi launched ‘Jal Shakti Abhiyan: Catch the Rain’ campaign on March 22, 2021, on the occasion of World Water Day for conserving water.
- PM urged that every penny of MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act) funds be spent on rain water conservation till the monsoon arrives.
- The ‘Catch the Rain’ campaign will be implemented across the country, in both rural and urban areas from March 22 to November 30, 2021 (the pre-monsoon and monsoon period in the country).
- The main aim of the campaign is to take water conservation at grass-root level through people’s participation and urge stakeholders to create rainwater harvesting structures suitable to the climatic conditions and subsoil strata, to ensure proper storage of rainwater.