- The Ministry of Housing and Urban Affairs, under the aegis of Swachh Bharat Mission – Urban (SBM – U), has partnered with Google to launch the Loo Review campaign.
- The hashtag #LooReview Campaign aims to encourage all local guides in India to rate and review public toilets on Google Maps.
- Local Guides are people who share reviews, photos, and knowledge on Google Maps to help people explore the world.
- The joint campaign to be run throughout October and November 2018 is an effort to increase the awareness and ease of locating public toilets across India.
