Madhya Pradesh govt unveils mascot “Chilli Chaha” to rebrand the hot spice
- Madhya Pradesh state government has unveiled a mascot named “chilli chacha” for better marketing of the famous spice chilli crop.
- The move comes against the backdrop of a drop in the cultivation of chilli apparently due to lack of interest from farmers in Nimar which is known for chilli pepper production.
Source: Hindubusinessline