LIC Launches Digital Application Tool 'ANANDA' for Agents

Life Insurance Corporation of India (LIC) launched a first-of-its kind digital application called, “ANANDA” for the agents to onboard a new Life Insurance Policy, even without physically meeting the customer.
ANANDA stands for Atma Nirbhar Agents NewBusiness Digital Application.
The Digital application was launched by M R Kumar, Chairman, LIC of India through Video Conferencing on 19 November.
ANANDA is a unique tool to facilitate the process to get the Life Insurance policy through a totally paperless and completely digital module with the help of the Agent / Intermediary.
Prospective customers can avail the facility of taking a New Life Insurance Policy in the comfort of their homes/offices without having to meet the agent in person.
It is built on paperless KYC process using Aadhaar based e-authentication of the Life Proposed.