Indian direct selling industry ranks 15th globally, US tops: WFDSA Report

The Indian direct selling industry, is ranked 15th globally, in terms of overall sale in 2019, as per ‘The Global Direct Selling – 2019 Retail Sales’ report by Washington-based World Federation of Direct Selling Associations (WFDSA).
The Indian direct selling industry improved its ranking from 19th in 2018 to 15th in 2019.
Indian industry recorded sales of USD 2.47 billion in 2019, a growth of 12.1 percent than last year..
However, the global direct selling industry reported an overall decline of 4.3 percent in sales to USD 180.47 billion in 2019.
As per the report, the United States Direct Sale Industry is leads the list, contributing 20 percent of the global direct selling industry with sales of USD 35.21 billion.
It is followed by China (13 %), Korea (10%), Germany (10%) and Japan (9%) among the top five countries.