IIT Madras incubated startup Stellapps launches ‘mooPay’ for dairy farmers in Rajasthan

Stellapps, the IIT-Madras incubated dairy-tech startup, has launched a first-of-its-kind, fully-automated direct payment platform, ‘mooPay’, for dairy farmers in Rajasthan.
mooPay is a payment gateway for dairies and dairy farmers where the dairy officials can transfer milk payments digitally to member farmers from the dairies’ existing bank account to farmers’ savings bank account.
Directly depositing payments in farmers’ bank accounts will help enhance farmer savings and will also build farmer loyalty to the dairy.
This will remove the risks and costs of transferring money in cash to hundreds of thousands of farmers in hundreds of villages.
The Digital technology solutions provider Stellapps is a first of its kind end-to-end dairy technology solutions company of India. It is also one of the technology pioneers of the World Economic Forum (WEF).