DSCI Launches 'Digital Payment Abhiyan' in Collaboration with MeitY and Google India

The Communications and Electronics & IT Minister Ravi Shankar Prasad launched the nationwide awareness campaign ‘Digital Payment Abhiyan’ during the ‘Google for India’ event on September 19, 2019 in New Delhi.
The pan-India campaign has been launched by the Data Security Council of India (DSCI), a premier industry body set up by NASSCOM, in collaboration with the Ministry of Electronics and IT (MeitY) and Google India.
Purpose: Educate end-users on the benefits of making digital payments and urge them to adopt security and safety best practices.
Seven Languages: The campaign is designed in seven languages that is Hindi, English, Tamil, Telugu, Kannada, Bengali and Marathi to make users aware of the dos and don’ts for different payment channels such as UPI, wallets, cards as well as netbanking and mobile banking.
Partners: DSCI has partnered with various digital payments ecosystem for outreach of campaign to users across all states. These partners include Airtel Payments Bank Ltd, Axis Bank, BharatPe, CID Karnataka, Google Pay, Government of Telangana, HDFC Bank, MasterCard, NABARD, National Payments Corporation of India (NPCI), Paypal, Paytm Payments Bank Limited, PayU, State Bank of India (SBI) and VISA.