MoHUA launches brand and logo for urban Self-Help Group (SHG) products- ‘SonChiraiya’
- Ministry of Housing & Urban Affairs has launched ‘SonChiraiya’, a brand and logo for marketing of the urban Self-Help Group (SHG) products.
- To make urban SHG products popular, the ministry has signed MoUs with e-Commerce Portals like Amazon and Flipkart, with an underlying narrative of women empowerment.
- Due to this partnership, more than 2,000 products of nearly 5,000 SHG members have been onboarded on the e-commerce portals.
Points to remember:
- Brand name launched by MoHUA for promotion of urban SHG products?
Source: PIB