- The government of Andhra Pradesh has launched a mobile platform named e-Rythu (e-farmer in Telugu) to enable small-scale farmers to market their produce at reasonable prices.
- The platform has been developed by global payments and technology company Mastercard Labs for Financial Inclusion in Nairobi, Kenya and has been customized for India use by the Labs team based at Pune.
- e-Rythu will digitize agriculture marketplaces, payments, workflows, and provide farmers an easy and secure way to buy, sell and receive payments for agricultural products via their feature phones.
Points to Remember:
- Mobile platform e-Rythu has been developed by which state?
- Which company has developed the platform?