AIM partners with Freshworks to provide robust support to innovators and entrepreneurs in India

The Atal Innovation Mission (AIM) of the NITI Aayog has partnered with a customer-engagement software company Freshworks Inc. to provide support to incubators and the startup ecosystem in India to get further empowered in their innovation journey.
Under the partnership, Freshworks will provide credits for its suite of products to AIM and its beneficiaries, which will empower startups to function efficiently while keeping a tab on costs in related activities.
The collaboration will increase the efficacy of the institutions and startups in the AIM portfolio and foster innovation and entrepreneurship among startup innovators.
Freshworks is a cloud-based SaaS (software as a service) company, which provides innovative customer-engagement software for businesses of all sizes.

Source: PIB