Max Bupa Health Insurance rebrands itself as Niva Bupa
- The standalone health insurer Max Bupa Health Insurance, has rebranded itself as ‘Niva Bupa Health Insurance’.
- This development comes after the company’s promoter, Max India, which owned 51 percent in the insurer sold its stake to True North in February 2019 for Rs 510 crore.
- With the entry of private equity firm True North, it was decided that the use of the “Max” brand will be phased out over a period of two years and replaced with a suitable name, to create a new brand identity.
- Niva Bupa targets to become a Rs 2,500 crore company by FY 2021-22
Points to remember:
- What is the new name of the Max Bupa Health Insurance?
- Max India has sold its 51% stake in Max Bupa to which company? True North