Flipkart

Flipkart Tie-up with Karnataka Mango Board to help farmers sell produce online

Flipkart Tie-up with Karnataka Mango Board to help farmers sell produce online

  • India’s leading E-commerce marketplace Flipkart has signed a memorandum of understanding (MoU) with Karnataka State Mango Department and Marketing Corporation, to enable mango farmers to sell their produce online through the Flipkart platform..
  • The partnership will provide farmers with the much-needed market access to consumers and create a potential revenue stream.
  • With this partnership, Flipkart is foraying into the Farmer Producer Organisation’s community further contributing to supporting the livelihood of mango growers and the farmer community in this difficult time of fighting with coronavirus.
  • Consumers can place orders on Flipkart’s platform for several varieties of mangoes in batches of 3 kg.
  • The varieties include Alphonso, Badami, Apoos, Banganpalli, Kesar, Neelam, Himam Pasand, Sendur and Mallika.
  • Along with the Mango Board, Indian Post Offices would function as the last- mile delivery operation partners in this mango season.

Source: Economic Times

 

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