Bharti AXA General uses WhatsApp to deliver policy and renewal documents

Bharti AXA General uses WhatsApp to deliver policy and renewal documents

Bharti AXA General uses WhatsApp to deliver policy and renewal documents

  • Bharti AXA General Insurance has started delivering policies and renewal premium to its customers through messaging platform WhatsApp.
  • As part of its strategy, Bharti AXA has introduced WhatsApp chatbot as an instant and user-friendly chat structure where the customers can raise requests simply through numeric inputs.
  • WhatsApp chatbot is an additional customer service option for the policyholders, apart from the company’s multiple channels such as its vast network of branches, robust customer care and contact center, and dynamic portal.
  • This makes the company first among non-life insurers in India to introduce the entire bouquet of service initiatives such as policy documents, renewal notices and claim intimation for its customers by using WhatsApp chatbot.

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