Airtel group ties up with Mastercard for customized products for farmers, SMEs

Airtel Payments Bank (APBL) has partnered with Mastercard to develop customized products for the underbanked spectrum including farmers, small and medium enterprises (SMEs), and retail customers.
The collaboration aims at building a digital platform which provides farmers with knowledge about advanced farming techniques and connection to marketplaces, while simultaneously enabling them to receive payments directly in their Airtel Payments Bank account.
The tie-up will bring together Mastercard’s global and local experience in developing advanced financial solutions and Airtel Payments Bank’s strong distribution network to reach the last mile and its large customer base.